Tuesday, April 25, 2006

Politics and Cartoons? The New Wave of Campaign Viral Marketing

Yes you are reading the title correct, the newest craze right now in political advertising is spoofing your opponent in an online cartoon. Cartoon viral campaign ads have really taken off in the past couple years due in part to the widespread popularity of a spoof cartoon in the last political election called "Jib Jab". This form of marketing creates a buzz, and often gets picked up by local media. Additionally, the cost of cartoon viral marketing is very cheap once the masses find out about them and start emailing them to their friends.


Read the full article and watch some of the cartoons here: http://www.wired.com/news/politics/0,70707-0.html?tw=wn_index_24

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