Test key pages regularly and conduct competitive analysis to combat declining website conversion rates.
Even the best landing pages and websites can experience an erosion of their conversion rates. Why does this happen? And how can you prevent it?
Nothing remains the same online. You may create a high-converting site or page and then notice over time that conversion rates begin a slow but steady decline.
There are a number of possible explanations. New competitors may have entered the market. Bidding for your PPC keywords may have risen steadily. Marketing support for the new page or site may have declined or lost its impact.
Here is an example of a site we tracked over a period of almost a year and a half. Although the erosion of conversion rates is not even, it is steady.
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