Most real estate agents and mortgage brokers have heard the stories of how some of their contemporaries are making a fortune from generate leads and eventually sales produced by internet traffic. Maybe at one point or another you (agent or broker) have wanted to get involved in the internet marketing arena, but had no idea where to start. Possibly you went as far as having your friends niece design you a website…now what?
Many people are exceedingly confused about how to marketing their site, compounded by the fear of being ripped off, resulting in never really doing much with their site. This is equivalent to having thousands of brochures or promotional materials created and spending hundreds to thousands of dollars on the design and creation, and then never sending them out. In its simplest form a website is just another promotional material just in a non-traditional format from print.
Your website is an interactive ad you have created, internet marketing is the distribution of advertisement (your website). Is there a point to spend time and money on an ad that hardly anyone will see?
I’m sure this is not the first time you have heard this or come to this realization. So, now the question becomes what are some viable options to promote my website and my service? There are many ways to promote a website, but most are expensive. Whether this is an expense of your time through doing research and implementation of your learned techniques, or paying a search engine marketing professional to do this for you, it will cost you. This can be a profitable endeavor, but it can be costly and may take up to 6 months to receive any relevant performance depending on a variety of factors that we won’t go into today.
Let’s say you happen to be an individual real estate agent or mortgage broker with a small budget, under $500, but you would still like to find a way to promote your site. MyLocalProfile (http://www.mylocalprofile.com) was created in response to this problem. Most real estate searches on the major search engines (i.e. google, yahoo, msn) contain a location descriptor in the search terms used. This produces the search engine's local results above any other organic website results.
An example of this would be someone in Miami Beach that is looking for a real estate agent. One of their search queries would be “real estate agent Miami Beach” As the picture below is a screen shot of the results that be would returned. I have highlighted the local results in an orange box for emphasis. As you can plainly see being listed in the local search engine results can be a very valuable.
end of part 1
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