A couple important local search statistics

A hot search marketing topic of late seems to focus around local search. Here are some local search statistics... If you are interested in learning more about local search visit us on the web at www.gdmi.net.

Quick Stats
- There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)

- 60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, "E-Commerce Gets Smarter“)

- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)

Internet users are looking for “Local" businesses”
- 117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004 (comscore qsearch, 01/2004-4/2004)

- 25% of ALL commercial Internet searches are conducted by users looking for local merchants (Kelsey-Bizrate 2004)- 35% of ALL searches are “local” (DM News)

Note: That means that there are over 300 million local merchant searches per month (Q1 2004)