Google has just announced the release of click-to-play video ads that will be shown on Google's content network. Advertisers will have the option of choosing to bid on placement by CPC or CPM. These ads will be supported by site and keyword-targeted campaigns.
Video ads will only appear on Google's content network and not on Google's search engine.
"We are offering a very, very non-intrusive ad product," says Gokul Rajaram, product manager for Google AdSense. "Only users who click on the ad see the video."
"Google's announcement today that they will offer video ads into their existing AdSense network is further recognition that for many categories and in many situations, consumers value a more compelling advertising experience than just text and static website information. The success of video ads will vary by category with some categories such as restaurants, spas and florists -- where a visual representation of the service or product can offer the consumer a more compelling reason to choose one provider over another -- benefiting the most. For other categories, the video might take the form of a personal message from the owner -- perhaps the roofing contractor -- who can make a more compelling case through the use of video than simply text. For yet other categories where price is the primary driver of choice -- selecting an auto insurance carrier for instance -- a video may do nothing to influence the consumers' decision," says Neal Polachek, senior vice president, The Kelsey Group.
Go to Google's Official Blog to Read More and See An Example Video Ad In Action: http://adwords.blogspot.com/2006/05/click-to-play-video-ads-for-adwords.html
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