The CEO of RadioTail outlines five tips for successful podcast advertising.
People can't seem to stop talking about podcasting-- and for good reason. According to Arbitron, 27 million Americans have listened to a podcast. Clearly, independent podcasters and media companies alike have attracted engaged, highly focused audiences of early adopters.
Advertisers have a tremendous opportunity to get their message out in this fragmented media landscape. But understandably, advertisers and podcast producers fear turning off users and losing their attention by botching the campaign. Unlike podcasting itself, podcast advertising shouldn't be just all talk. It's time for marketers to take action. Here are five tips for launching a successful podcast ad campaign.
Keep your message briefPodcast audiences have proven accepting of ad spots so long as they're short. In a recent Nikon ad campaign that ran across our podcast network, we did not receive a single complaint from listeners about a 15-second spot.
Short ads drastically decrease the incentive to fast-forward. Even Clear Channel is pushing "less is more" for its broadcast radio advertisers. Besides, brevity is the soul of wit. If you do need 60 seconds to pitch the benefits of your product, it would be better to do four 15-second spots throughout a podcast than one 60-second spot.
For The Rest Of The Podcasting Keys Click Here: http://www.imediaconnection.com/content/9614.asp
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