Google has reportedly, and quite quietly been testing out different media types through its AdWords system, until recently.
Google's CEO Eric Schmidt dropped the news that they were indeed testing alternative advertising display methods. This includes video ads.
There is a large market in the internet advertising arena, and a lot of the players are hungry to stand out. They will spend the money necessary to do so. Google knows this, and has been testing the effectiveness of these type of display ads across their network of publishers.
Its only a matter of time before these ad systems will be released into the marketplace, turning over a new leaf of innovative Google money making mechanics.
Read the full article: http://www.marketingshift.com/2006/06/google-displays-love-for-branded-ads.cfm
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