Who is Better Off with One Dominant Player? (Google)

Does the idea that your online business relies so much on Google for its traffic let you sleep easy at night? It wasn't always this way, and it doesn't have to stay this way. Keep reading to see what one veteran online business owner thinks.

This is a very interesting time we live in right now, from a technology standpoint. It is truly a unique and enriching experience to watch a brand new industry rise from nowhere and see it evolve and change its shape right before your very eyes. Something close in terms of scope and impact might have been the revolution Henry Ford started with the creation of the assembly line, which permitted the mass production of automobiles. This led to a corresponding reduction in price, which made them available to far more people than just the very rich -- and the world was never the same. This is also true of the Internet which has changed not only all businesses on a global scale, but how we think and communicate; even how we evolve as human beings will most likely be impacted by the advent of the Internet. This is heady stuff.

One of the many reasons for the breadth and scope of the impact the Internet has had on society is its ability to place even the most obscure information at everyone's fingertips. Notice I said everyone's fingertips. I think that’s a very important point. It used to be that knowledge was in the hands of the few and privileged, and in most instances that factor by itself allowed them to maintain that status, until now. So it stands to reason that the cog behind this grand scale machine that is literally moving society toward a more enlightened path is the power of search. Literally, how we find stuff.

Read the full article here:
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Who-is-Better-Off-with-One-Dominant-Player/