We established in the first article that online promotion of a real estate website can be difficult, confusing, and expensive. So what should real estate agents do to begin gaining internet traffic that can expand their client base and increase their sales?
There are several options that will work if an agent or mortgage broker is willing to spend a fair budget on marketing themselves online, or willing to wait for their organic search engine rankings to take hold. Even if you are incorporating traditional internet marketing techniques there are several inexpensive methods to further expand your ability to market yourself online to potential clients.
There are 3 quick and easy options that will jump-start your real estate related marketing within a month! Even if you currently have a good website and are utilizing search engine optimization techniques, these methods can still be valuable tools to improve your visibility and internet marketing.
1.Craigslist.com - If you’re a real estate agent and you haven’t discovered Craigslist, you are way behind the curve. Craigslist is a quick, easy and effective way to advertise your listings, your website, and business. Agents can post on a very regular basis for free, which includes free hosting for the property photos, inclusion of links to your website.
Another valuable aspect about using Craigslist is that your listing will more than likely get picked up by the search engines, and many other sites use postings in Craigslist to populate data for their sites such as HousingMaps.com. In less than 10 minutes you can get hundreds to thousands of prospective clients to view your listing, see all of your contact information, have you ad go out on many other websites and get another page indexed in the search engines, and it doesn’t cost you a dime!
2.MyLocalProfile.com – MyLocalProfile is a fairly new product that leverages the power of several prominent data providers that the major search engines use to backfill the their local listing information on their regular search results, and on their local search listings. MylocalProfile gives any company or business that has a physical location to create and control the information that is listed in the search engines pertaining to their business. This powerful tool gives companies the ability to update and change items such as their address, phone number, website address, company products, and many other listed items from one central profile. Another great feature about MyLocalProfile is that it creates a basic website that provides all their pertinent information. This is a valuable asset to local businesses that are not really in need of a fully functioning website such as a neighborhood coffeehouse to a local hardware store.
3.Real Estate Directories – Many real estate professionals may be unaware of this, but there are thousands of directories that will list your site absolutely free. This is beneficial for several reasons, most notably free traffic to your website, and increased links to your site (this is one element that can improve your search engine rankings). Taking this a step further there are a decent amount of directories that are specialized towards the real estate industry only. Most of real estate directories are free or less than 20 bucks to have your site listed.
Rome wasn’t built in a day and neither will your internet traffic. The opportunities I’ve laid out are quick, effective, and moreover inexpensive methods of driving traffic to your site. Spend even 1 hour a week implementing these quick results strategies and you’ll see viable results without committing thousands of dollars towards a seo campaign, or tens of hours trying to learn and optimize your site on your own. Even if you are implementing a search engine optimization campaign utilizing the above-mentioned techniques will still benefit your hunt to gain traffic quickly as your seo campaign develops.
Click Here To Read Part 1 of This Article
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